Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan), with registered numbers ISSN 2548-2149 (Online) and ISSN 1979-3650 (Print), is a peer-reviewed journal published three times a year (April, August, and December) by Universitas Airlangga. The Journal of Theoretical and Applied Management is intended to be a journal for publishing articles reporting findings of applied and fundamental business management research with a focus on Asia and other Emerging Market perspectives.