<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<mods version="3.3" ID="15460">
<titleInfo>
<title>Marketing Performance :</title>
<subTitle>how marketers drive profitable growth</subTitle>
</titleInfo>
<name type="Personal Name" authority="">
<namePart>Bauer, Thomas</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="Personal Name" authority="">
<namePart>Freundt, Tjark</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="Personal Name" authority="">
<namePart>Gordon, Jonathan</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="Personal Name" authority="">
<namePart>Perrey, Jesko</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="Personal Name" authority="">
<namePart>Spillecke, Dennis</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<genre authority="marcgt">bibliography</genre>
<originInfo>
<place><placeTerm type="text">West Sussex</placeTerm></place>
<publisher>Wiley</publisher>
<dateIssued>2016</dateIssued>
<issuance>monographic</issuance>
<edition></edition>
</originInfo>
<language>
<languageTerm type="code">en</languageTerm>
<languageTerm type="text">Inggris</languageTerm>
</language>
<physicalDescription>
<form authority="gmd">Text</form>
<extent>xi, 185 hlm ; 22 cm</extent>
</physicalDescription>
<note></note>
<subject authority=""><topic>MANAJEMEN PEMASARAN</topic></subject>
<classification>658.8</classification><identifier type="isbn">9781119278337</identifier><location>
<physicalLocation>Perpustakaan Universitas YARSI Library is the Brain and The Heart of The University</physicalLocation>
<shelfLocator>658.8 Mar</shelfLocator>
<holdingSimple>
<copyInformation>
<numerationAndChronology type="1">00004002B491603E</numerationAndChronology>
<sublocation>Perpustakaan 2 - Lt2 (FE-MM)</sublocation>
<shelfLocator>658.8 Mar</shelfLocator>
</copyInformation>
</holdingSimple>
</location>
<slims:image>Marketing_Performance_how_marketers_drive_profitable_growth.jpg</slims:image>
<recordInfo>
<recordIdentifier>15460</recordIdentifier>
<recordCreationDate encoding="w3cdtf">2017-12-06 13:58:08</recordCreationDate>
<recordChangeDate encoding="w3cdtf">2025-08-07 10:11:07</recordChangeDate>
<recordOrigin>machine generated</recordOrigin>
</recordInfo></mods></modsCollection>