2 1 10 new product development essentials from the PDMA Griffin, Abbie Editor Luchs, Michael G. Editor Swan, K. Scott Editor mixed material 9781118911802 New Jersey Wiley 2016 Design_Thinking_new_product_development_essentials_from_the_PDMA.jpg new product development essentials from the PDMA Noble, Charles H. Editor Durmusoglu, Serdar S. Editor Griffin, Abbie Editor mixed material 9781118770771 New Jersey John Wiley & Sons 2014 Open_Innovation_new_product_development_essentials_from_the_PDMA.jpg